Rocket: Eight Lessons to Secure Infinite Growth – Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (Abridged)

Make profits soar by converting casual consumers into apostles

Rocket showcases the stories of sixteen entrepreneurs. It draws out the lessons that you can apply Monday morning in your business. Authentic and specific Boston Consulting Group case studies about the rocketeers/inventors who created brand legacies.

For everyone who wants a business to grow faster than a competitor-this motivating book gives you a step-by-step approach to growth, share gain, and higher profits.

Michael Silverstein is a senior partner and managing director of the consumer practice at BCG.

Dylan Bolden is a senior partner and managing director at BCG.

Rune Jacobsen is a senior partner and managing director at BCG

Rohan Sajdeh is a senior partner and managing director at BCG.

Related Listens

• Value Proposition Design : How to Create Products and Services Customers Want – Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos (Abridged)
• The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue – Robbie Kellman Baxter (Abridged)
• One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work – Stephen Key (Abridged)
• The Way of the SEAL : Think Like an Elite Warrior to Lead and Succeed – Mark Divine, Allyson Edelhertz Machate (Abridged)
• The Personal MBA : A World-Class Business Education in a Single Volume – Josh Kaufman (Abridged)
• The Messy Middle : Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture – Scott Belsky (Abridged)
• The Infinite Game : From the bestselling author of Start With Why – Simon Sinek (Abridged)
• Talk Triggers – Jay Baer, Daniel Lemin (Abridged)